Case study
A 50-year-old industrial environmental company in Carrollton, GA, serving eight Southeastern states. Coming off an aging WordPress site, they needed a foundation that could actually rank for commercial searches, industrial cleaning, hydroblasting, vacuum trucks, waste management, and hold up over time.
100/100
Technical audit (0 issues)
19
Service pages built
Schema.org
On every page
100%
WordPress equity kept
Verify it yourself, run cowartind.com through the free audit.
Not a checklist of recommendations, a foundation, shipped and automated.
A single service catalog drives every page, detail pages, the index, header menu, footer, sitemap, OG images, and JSON-LD all read from one source. ~2,200-2,500 words each: capabilities, industries served, 8-state service areas, and FAQs. Adding a service is one entry.
LocalBusiness, Service, FAQPage, and BreadcrumbList JSON-LD, rendered per template and validated. Definition-first intros so AI search can quote a clean answer block.
Runs on every build and fails it on a regression, title over 60 chars, meta description over 160, missing canonical or H1, or malformed JSON-LD. SEO mistakes can't reach production.
A scheduled GitHub Action pulls GSC data weekly and emails a markdown digest, page-1 candidates, CTR underperformers, trending queries, so the work stays measured without anyone logging in.
A URL-inspection sweep reports every page's index status, plus a tracker that watches the WordPress-era URLs consolidate onto their new homes via 308 redirects. A competitor watcher diffs rival pages monthly.
Moved off WordPress to Next.js on Vercel with 308 redirects preserving link equity, www→apex canonicalization, and security headers, without breaking the live Microsoft 365 email setup.
A full local-SEO audit (~56/100) and a GEO / AI-search audit (~67/100) mapped the off-page work: Google Business Profile, citation building, reviews, and the brand-mention signals AI assistants pull from. The site is already AI-ready, fully server-rendered, every AI crawler allowed, structured data in place, so the remaining gains are earned presence, not on-page tweaks.
The site relaunched weeks ago. Search rankings compound over months, not days, legacy URLs are still consolidating and new pages are working through Google's index. What's done is the part that determines the ceiling: a technically excellent, fully-structured, self-monitoring foundation. I'd rather show you the rigor than invent a traffic chart.
Same approach, scaled to what you need. See the full service list or just send me your site.
clintdotphillips@gmail.com
clint phillips