Case study
A 50-year-old industrial environmental company in Carrollton, GA, serving eight Southeastern states. Coming off an aging WordPress site, they needed a foundation that could actually rank for commercial searches — industrial cleaning, hydroblasting, vacuum trucks, waste management — and hold up over time.
100/100
Technical audit (0 issues)
19
Service pages built
Schema.org
On every page
100%
WordPress equity kept
Verify it yourself — run cowartind.com through the free audit.
Not a checklist of recommendations — a foundation, shipped and automated.
A single service catalog drives every page — detail pages, the index, header menu, footer, sitemap, OG images, and JSON-LD all read from one source. ~2,200–2,500 words each: capabilities, industries served, 8-state service areas, and FAQs. Adding a service is one entry.
LocalBusiness, Service, FAQPage, and BreadcrumbList JSON-LD, rendered per template and validated. Definition-first intros so AI search can quote a clean answer block.
Runs on every build and fails it on a regression — title over 60 chars, meta description over 160, missing canonical or H1, or malformed JSON-LD. SEO mistakes can't reach production.
A scheduled GitHub Action pulls GSC data weekly and emails a markdown digest — page-1 candidates, CTR underperformers, trending queries — so the work stays measured without anyone logging in.
A URL-inspection sweep reports every page's index status, plus a tracker that watches the WordPress-era URLs consolidate onto their new homes via 308 redirects. A competitor watcher diffs rival pages monthly.
Moved off WordPress to Next.js on Vercel with 308 redirects preserving link equity, www→apex canonicalization, and security headers — without breaking the live Microsoft 365 email setup.
A full local-SEO audit (~56/100) and a GEO / AI-search audit (~67/100) mapped the off-page work: Google Business Profile, citation building, reviews, and the brand-mention signals AI assistants pull from. The site is already AI-ready — fully server-rendered, every AI crawler allowed, structured data in place — so the remaining gains are earned presence, not on-page tweaks.
The site relaunched weeks ago. Search rankings compound over months, not days — legacy URLs are still consolidating and new pages are working through Google's index. What's done is the part that determines the ceiling: a technically excellent, fully-structured, self-monitoring foundation. I'd rather show you the rigor than invent a traffic chart.
Same approach, scaled to what you need. See the full service list or just send me your site.
clintdotphillips@gmail.com
clint phillips